Posted on 10/12/2008
Time-tested copywriting lore still works online - Long copy sells, but not for free offers. Long copy needs to be interrupted by headlines, bullet points, text highlights and Johnson boxes to hold a reader's attention. Headlines make a huge difference so test them. People buy with emotions then justify their decisions with logic, so both arguments increase conversion.
These are just some of the important lessons I've learnt over the years. And thankfully I've finally found the time to put all this knowledge (and more) into a single powerful resource.
Introducing...
Confessions of a Website Copywriter
I've put all my tested strategies into a manual I call "Confessions of a Website Copywriter". This work represents all my own personal research, experiences and lessons that I have learned on writing profitable copy for the Internet.








